International growth ambitions

Ultimo has more than 2,000 customers in the manufacturing, infrastructure, utilities, healthcare and logistics verticals using its platform. In the Nordic market, companies like Elopak, Interxion and BEWiSynbra RAW Oy have already chosen Ultimo as their EAM platform, joining a rapidly increasing number of customers in countries including the Netherlands, Belgium, Germany, Switzerland and the UK.

In line with its international growth ambitions, Ultimo launched an international partner strategy in 2020. Now, the company has engaged Michael Ries, former CEO of industry peer API PRO/Optiware (now Aptean), to execute and lead the Channel Sales in the Nordic region. Michael will focus on the recruitment and onboarding of new Ultimo resellers and implementation partners.

Preferred EAM supplier

Marcel Leeflang, Global Head of Channel Sales at Ultimo, commented: “We are currently focussing on expanding our partner Channel in Western Europe. This step is a great example of how we are further extending our foothold. Our Nordics Team brings local knowledge and extensive experience in asset and maintenance process optimisation to the table. This experience is vital for realising successful customer projects. I can’t wait to introduce our programme to potential partners in the Nordic countries and grow our businesses together in a flexible and hassle-free partnership. With the experience and track record that Michael Ries has in the field of EAM and industry 4.0 business, I’m looking forward to a successful future.”

Michael Ries, Director Nordic Channel Partners said about joining Ultimo: “I have been working in the EAM business for over 20 years, so it is natural for me to re-enter the sector and make use of my experience and network. This, together with Ultimo’s strategic decision to enter the Nordic market, makes our cooperation a perfect match. Ultimo is the largest dedicated European EAM supplier in the market and I believe it is in a good position to expand its business into the Nordic countries. Ultimo has the right profile to become the preferred EAM supplier and partner in this region.”

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Freddy Vos VP International Sales
+31 341 42 37 37