Strive for success
Through a technology sponsorship, BEAT Cycling Club uses IFS Ultimo’s EAM software to maintain better control of its bikes and further bike parts, providing the professional team with the right solutions which will help the team to strive for success at one of the most prestigious gravel bike racing courses in the world, UNBOUND Gravel.
Thijs Zonneveld, an experienced gravel cyclist and Lars Loohuis, the current Dutch National Champion gravel cyclist will compete on behalf of BEAT Cycling Club, aiming to secure a win for the team. Arjan Eekelder, Consultant at IFS Ultimo, will also join Zonneveld and Loohuis as part of the BEAT team. The team will wear a specially designed race kit, featuring the IFS colors and the IFS Ultimo logo.
Technology partnership
Geert Broekhuizen, Managing Director, BEAT Cycling Club commented, ”We are excited to compete in one of the largest gravel biking events in the world, UNBOUND Gravel. This ambitious race requires a lot of preparation, such as ensuring that our bikes and further bike parts are race-ready. We use IFS Ultimo’s EAM software to have a better control on maintenance management, guaranteeing the best status of our bikes and equipment, to achieve our ambitious sporting goals.”
Ewout Noordermeer, CMO, IFS Ultimo added, “BEAT Cycling Club and IFS Ultimo share a mutual drive and ambition to achieve international success as a team at the UNBOUND Gravel race. Through this technology partnership, BEAT uses IFS Ultimo’s EAM software to maintain better control of its assets, supporting the team with its ambitious goals and growth. We are delighted to support the BEAT team at the UNBOUND Gravel race and provide each team member with a uniquely designed cycling kit, featuring the IFS colors and the IFS Ultimo logo. This race is an exciting venture for IFS Ultimo, especially as one of our own staff members, Arjan Eekelder, will be joining the team. We wish the whole team the best of luck!”
